I am a diligent and meticulous copywriter and I know that the best words don't just read well, they also inspire the reader. I adore words and my writing skills have been honed over many years in many different sectors. I will research your needs thoroughly to create outstanding copy, which will engage and inform your readers/clients. In the age of social media, good copy is a driving force of marketing. So if you want your customers to fall in love with your products, or to share recommendations with others, or to pick up the phone and talk to you; you need brilliant copy to enhance your brand value. The options provided are by no means exhaustive. As you'd expect, I can turn my hands to pretty much any copywriting brief. You name it, I’ll write it, without fuss.
Web Copywriting
In cyberspace you only have a tiny amount of time to capture the imagination of potential clients before they skip off to another website, perhaps that hosted by your competitor. Good and effective web copy draws people in - it keeps them engaged - and converts their online interest into action. We will spend time with you to define your brief and to understand your brand value. Only then can we convert that into the correct copy tone to inspire trust and confidence in your company, as well as motivating customers to engage with you, your products, and your philosophy.
Our expertise means we can write effective copy for B2B or B2C sites, e-commerce. We can also produce copy for charities, not-for-profit organisations, and the educational sector.
Blog Copywriting
Blogging is a stage for your business so use it well. We can write your blog so that it sounds like you...I suppose another way of describing it, is ghostwriting. Evaluating your brand, your company's tone of voice, and brand values, we can provide regular, relevant content linked to your website. We can devise a publishing schedule for your approval, or can create posts based on topics that you’ve identified. If you do it right, a blog is an easy way to engage with your audience. Fresh and regular content, relevant and engaging topics and a thoroughly readable style will have your customers coming back again and again.
Email and Newsletter Copywriting
Where would B2B and B2C be without email and newsletters? Talking to existing customers is a simple way of promoting your business to people who have already made a commitment to your company. Newsletters can capture the attention of your clients with winning subject lines, enticing and engaging topics, and a clear, readable style. Our content is relevant and uses strategically placed keywords that will drive traffic to your website.
Emails are opened (if you're lucky) and then discarded in the blink of an eye. Yet with cunning content and visual appeal, your newsletters will promote brand loyalty and repeat sales. We want your customers to keep coming back and to recommend your brilliant services to others.
SEO Copywriting
We'd never plump for the easy option of simply inserting random and spurious keywords. We're darn good at writing readable articles, which appeal to people as much as they do to the major search engines. We write original content that is relevant and enjoyable so that your article is credible whilst still doing the most important job of all, that is flagging your presence to search engines in the most positive light possible. All you have to do is tell us your priority keywords and we’ll do the rest. From landing pages, articles, news pages and blogs, we can weave our SEO magic across your content to ensure your reach is maximised and you take prominence over your competitors.
Product Description Copywriting
We promise to give you the upper hand with bespoke descriptive copy created with your customers in mind. It takes time to write convincing descriptions that accurately describe sales' products, but we’ll do all the research and finely tune the offering. We'll provide you with finished copy that truly engages and entices those customers. Forget bland and dreary technical descriptions that no one understands, with all the technical jargon, and let us produce descriptions that are fabulously fit for purpose. Whether you need 10 or 1000, our descriptions will maintain the same high quality and consistency throughout.